Throw together a supercut of politicians saying ‘unprecedented times’, your best (oldest) pair of track pants, and not being able to find loo roll or yeast at the supermarket: and you have the year 2020.
As those of us who are now on a first-name basis with the local postman will know, 2020 has been the year of online shopping. More than 1 million new households shopped online between March and September. And, Retail is racing toward the biggest peak in online shopping history this Christmas (Australia Post).
While no industry was exactly prepared for a global pandemic, it was bricks and mortar retail that really bore the brunt. Retailers have had to adapt to a (sorry!) new normal, and many have struggled to bridge the gap between bricks and mortar and the online shopping frontier. That’s where our retail technology players have come out guns blazing.
As we discovered through the Retail HackGames, many retailers are cautious about adopting a new tech solution. This has greatly hindered their adaptation to the post-pandemic world. Wariness from retailers has resulted in tech providers being tragically under-utilised. A fear that, when you look at this history of successful tech-transformations, makes about as much sense as panic-buying toilet paper!
So, we sat down for a chat with each tech provider to introduce them to you, the retailer. We gave them a problem statement about a vendor affected by the pandemic. We asked about their solution. And we sought advice on behalf of our eager retailers considering a new tech investment.
About Brauz:
The first cab of the rank is Brauz.
Brauz offers seamless omnichannel retail experiences to help in-store retail grow and prosper. They offer three main solutions: retail appointments, reserving items in-store, and click-and-collect.
Problem Statement: Introducing Sandy.
Sandy owns a boutique retail store in Brighton, Melbourne, aimed at over-50’s. She also has an online store, but due to her demographic, this doesn’t get much business. Her client base prefers to shop in-store, as they like to try-on before they buy. Her customers adore Sandy’s warm and hands-on approach to styling and customer service.
Sandy has lost considerable business due to COVID hygiene restrictions and has had to reduce the number of people in-store and make changes to her customer service approach. The customers that do shop online lament the lack of personalisation.
Sandy’s main concerns throughout 2020 have included:
- Unstable foot traffic into her store
- Unpredictable revenue streams from the move to online shopping
- Store hygiene (Retail Recovery Protocols) affecting the way she handles her customers
Let’s jump into the interview! We chatted to Lee Hardham, the CEO + Founder of Brauz.
MI Academy: to start off, could you give us a snapshot of the solution that Brauz offers?
Lee: Yeah, for sure. We provide retailers with a few technology solutions. They are easy to plug into their website and effectively let customers book a time to shop in-store. They include retail appointments, where a customer books a time to come in-store themselves or have a virtual appointment.
The most important part about the solution is that it’s all automated communication to the customer. So, SMS and email. It all integrates into the retailer’s website.
The Brauz Interface: “… a customer books a time to either come in-store, or have a virtual appointment”.
MI Academy: Thanks Lee, what a great solution. We wanted to put your solution to the test with a quick fictional scenario. Introducing Sandy, an over-50’s boutique owner in Brighton, Melbourne. How can Sandy bring her in-store experience back to her customers during COVID? How might an investment such as Brauz help to reconnect the online and bricks and mortar store?
Lee: Yeah. Well, we absolutely love helping the Sandy’s of the world.
So I guess there’s a couple of ways that we could look to help Sandy. Let’s go basic level and say that Sandy’s got a small website. There’s no inventory for in-store or anything like that.
We can give her the retail appointment solution, and that will let customers book a time to come in-store. Sandy can set those appointments to be, say, 30-60 minutes per timeslot, or whatever she wants. But more importantly, in COVID times, she can set that based on time.
The other advantage to the retail appointments is this: say Sandy’s store can only allow 10 people. Now, there are 10 people in the store, and people start queuing outside. Sandy can go out there and get them to make an appointment. She can collect a little bit of data on what they’re looking for and personalise that appointment once they come in.
We can also over virtual appointments. These give Sandy’s customers another way to shop and extend her great in-store experiences to regional and even international customers. We’ve seen retailers like Sandy’s increase their average order value by 4-5 times using in-store and virtual appointments.
MI Academy: And how long would that generally take to set up?
Lee: We could turn that around for her within two days, after that she could be running. With the investment, we’ve got a slight setup fee, and then it’s a performance-based platform. We only charge when people book. This takes away the risk on the cost investment side of it.
MI Academy: wow, that’s great! And what if she had several stores?
Lee: We’ve helped retailers with over 200 stores onboard our solutions in 6 weeks and that includes international. So, let’s say Sandy’s got store-based inventory available on her website. She might have a find-a-store feature or something like that, that calls upon the store stock. We can give her a reserve in-store feature, which goes on to a product page.
Say somebody has gone on Sandy’s website, they’ve seen a nice dress, but they don’t know if it fits. Sandy wants to make sure that there’s an efficient customer experience happening. She wants to personalise that service. While the customer is on the website, they can book that product in-store. That item can be ready for when the customer comes in, creating a super-personalised shopping experience.
Again, the reserve in-store solution is quick to get up and running as well. So, from start to finish, to get the code on the side takes about two days again.
Retailers and customers receive notifications updating them on the appointment process.
MI Academy: Sandy’s business has been heavily affected by unstable foot traffic, unpredictable revenue streams, and the new Retail Recovery Protocols (store hygiene). How would Brauz assist her with those?
Lee: We definitely help with Retail Recovery Protocols by allowing retailers such as Sandy to control how many people can be in her store at any one time.
We’re all about helping drive great experiences in-store. Our mechanisms help combat unstable foot traffic.
Our solutions are proven to drive in-store revenue, so we definitely help with unpredictable revenue.
MI Academy: Let’s get to the guts of it. How do you see Brauz implemented to assist with the survival and revival of Australian retail post COVID?
Lee: The issue of decreasing in-store foot traffic and the complexities around running a store has been here before COVID.
By having timed appointments in-store, we have the ability to foster a great conversation with the customer and personalise the experience. So definitely timed retail appointments are going to be a thing of this day. That evolution in customer service has the ability to help retail revival in the long term.
MI Academy: A lot of retailers get scared of new tech, because it’s daunting. So, what advice would you give to a retailer that knows they can’t sit on their hands, but fears the repercussions of a bad or premature investment?
Lee: A click and collect project can take six months or it can take two years. There’s a lot of stress that goes along with that. And you’ve got the stresses of getting it released before Christmas.
So, that fear has increased a little bit on one side. But the need to adopt something that’s going to help them has also increased as well. When retailers are talking to technology providers, one thing that they want to know is, “what’s the initial investment”? What’s the time frame, and what is the effort involved?
As a business, we’ve positioned ourselves to be performance-based on performance-based pricing. So, if the retailer is not getting a return on investment, we don’t get a return either. Anybody who’s looking at technology wants their tech partner to be accountable. And there’s no better accountability than basing the performance on what it produces. There’s fear on one side of getting in and missing out on something is one thing. A bad investment happens if they invest a lot of time and effort into something and it doesn’t come off. Brauz solves this issue with performance-based pricing.
Do you see yourself in Sandy?
Been toying with the idea of click-and-collect or retail appointments? Shoot your questions our way!
Where to find Brauz:
Check them out here: https://brauz.com/
Instagram: @shopwithbrauz
Facebook: /brauzapp
LinkedIn: /brauz/
Original Article from https://www.blog.miacademy.com.au/retail-reboot-brauz/
As a variant, yes
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foolproof and should be checked and periodically maintained.
Just search “pictures suggestions” and start studying!
Whether or not you wish to drop just a few pounds,
be taught a new language, travel the world, or begin saving extra
each month, the step by step little by little ideas and encouragement from different customers
will help instigate you to perform your individual ‘summit.’ Use the app to set reminders, put so as smaller mini-goals,
and connect with other individuals on the same lane.
On the subject of DSLR digital camera photography, it appears a bit intimidating in the preliminary few clicks for
any beginner.
A non-American woman comes to the country legally, on a travel visa of some kind.
The thought of “beginning tourism” – it’s often known as “maternity tourism,” and defined as travel to the U.S.
The entire thought of birthright citizenship is different right here than in lots of different countries, the place citizenship is based on lineage.
The idea of “born here, citizen here” has been challenged countless times through the years –
especially from those that object to someone who enters the country illegally having
a child who is mechanically a citizen – together with via a
proposed modification to the Structure in 2011.
Donald Trump made altering the 14th Amendment, or by some means addressing birthright citizenship by way of legislative means, a platform of his
immigrant-targeted marketing campaign. Later, the Supreme Courtroom, in a landmark 1898 case involving a toddler born within the U.S.
As Cunliffe wrote in his e-book, ‘Druids: A very Quick Introduction,’ the Druids carried out a variety of roles together with, ‘philosophers, teachers, judges, the repository of communal wisdoms concerning the pure world and the traditions of the
people, and the mediators between people and the gods,'” Jarus says. “The historical form of Druidism seems to have died out during the Middle Ages before being ‘revived’ centuries later, although there could also be little to no continuity between historic Druidism
and more fashionable types.
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It signifies that you are on the suitable path and making progress in the precise direction. But the ’87 small-block was thriftier and smoother working,
wanted much less upkeep, and was extra reliable–pure, unadulterated progress.
Be taught more about choosing a color scheme. Garden Design: Be taught much
more about designing your garden. The province of Ontario handed the Apology Act in order that even if it was confirmed that you mentioned sorry in court docket, it would not make you any more responsible.
It is a reminder to deal with any underlying issues and work in direction of creating a more harmonious and fulfilling surroundings.
It serves as a reminder that even in the face of challenges, we possess the strength and support necessary
to persevere and overcome. It serves as a reminder to stay open to the opportunity of love and to foster optimistic pondering concerning matters of the center.
This quantity reminds us to nurture our inside spirits, embrace the ability of optimistic
energy, and focus on the goodness surrounding us.
This quantity represents common love, encouraging you to cultivate a
way of harmony in your relationships, whether they are romantic or otherwise.
In its reversed state, the Ten of Cups could signify a scarcity of harmony and fulfillment in your relationships.
These super plush carpets hit the peak of their reputation, however, in the 1960s and 1970s, once they
had been intently related to hippie tradition. NASA stored
using Tang aboard its missions which added to the drink being intently associated with the space program in pop tradition. While the material that made it had a
cool, space age-sounding identify, Zectron, for baby boomers, “Super Ball” just seemed to say all of
it. Which child boomer toy (turned recent movie) is seen right here?
Advertising of Barrel of Monkeys started in 1965, and lots of a baby boomer had hours of fun taking part in with these interlocking little critters.
In 2011, Barrel of Monkey’s earned 53rd place on Time Magazine’s record of All-Time 100 Best Toys.
Know what these nostalgia-inducing toys are known as?
Long before the photocopier, there have been mimeograph machines (known as simply “mimeo” for
short.) The mimeograph was inexpensive sufficient for small companies to take care of their duplicating needs on their very own. There are a number of key components
to consider, together with hand shapes, palm strains and mounts.
If you have ever tried to trip a tandem bicycle, you understand that
working together is vital to success in travel. Dumbo the Flying Elephant is form
of like a subsequent-level carousel experience whenever you give it some thought,
happening within the air as a substitute of fastened on the ground.
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As an alternative of weighing themselves down in armor, a staff of Japanese researchers
led by Professor Yoko Saikawa collected sweat samples by wiping
a hippopotamus’s face and again with absorbent gauze and then extracting
the chemical parts with water. It’s tough to beat microgravity for stimulating curiosity
(not to say perseverance, self-confidence and crew work). Afterward, Theseus and Ariadne go away Minoa on a ship and he
actually just forgets about her. This lady gave up all the things in her
life for him, but he simply forgets her and goes on! You’re in all probability questioning why anybody in their proper thoughts would threat their life by approaching one of
the aggressive and dangerous animals in all of Africa.
Brides ought to avoid placing the identical people on the visitor list for multiple shower.
The world is full of people and things that affect us on a daily foundation. In fact,
the largely sedentary hippos (which are carefully related to whales) only eat round 1 to 1.5 percent of their body weight every day.
It is best to give some time and thought in preparing a nice London itinerary.
Verify online, the affords and packages depending on the itinerary.
You additionally need to check out the amenities across the property
in order that you can make the proper buy.
We have such a grouping of military work power that strikes in and out
each year or two that your enterprise properties can their dwelling far from
home. Millions of vacationers are visiting the country yearly leading to the expansion of
the industry. It is almost with a feeling of despair that Sujith witnesses
the unplanned development of Indian cities. Most people on the reservation reside
within the town of Towaoc which is also the location of the Ute Mountain Indian Company.
People are in search of Delray Seaside luxurious properties
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This rivalry reached its top involving the 2 parties’
stances on the Franco-Prussian Battle, with the SDAP refusing to help Prussia’s
war effort by claiming it was an imperialist conflict pursued
by Bismarck whereas the ADAV supported the war as a defensive one because it noticed Emperor Napoleon III
and France as an “overreacting aggressor”.
Lincolnshire Chronicle 25 September 1883 p4. A guide of days and chronicle of adventures by two pedestrians on tour.
They have been preceded by heavy air bombing and greater than two hours of
naval bombardment.
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Page, Patti (April 1955). “”I Like to Dance with You”/”Near to
You” (78 RPM Single)”. Page, Patti (October 1962).
“”Every Time I Hear Your Identify”/”Let’s Cry Together” (45 RPM Single)”.
Customers expected to pay a premium for Vita hardware since it was
marketed as a premium handheld, however what they didn’t rely on was Sony gouging them
with costly proprietary memory cards.
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land, didn’t really go downtown a lot, so he didn’t know
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In the course of the Second World Warfare, two petroleum storage depots have been constructed in Gloucester.
A Authorities Civil Storage depot with six 4,000-ton semi-buried tanks was constructed on the Berkeley Canal in 1941/42
by Shell-Mex and BP and connected to the pipeline that ran from the Mersey to the Avon.
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